allroundr

Social media monitoring - analyze what is written about companies, brands and products

Consumers make their buying decisions increasingly based on reviews and recommendations on the Internet.

Forums and other social Web 2.0 applications like Facebook and Twitter have already great importance, are still at the beginning of their development after expert opinions.

Most companies already have Facebook accounts or post to Twitter. However it is widely unknown what effects are achieved or What is written regardless of these equity activities in social webs.

Our main research area at LV7 media services are the automatic extraction and semantic interpretation of data.

We know that there are many ways to capture posts and opinions about companies and their products on the Web.

First surveys for these technical approaches used only partially or not at all by company. The overview of opinions and reviews about products is available only to a limited extent. This can lead to a negative perception of potential new customers.

With our expertise, we have developed a solution that quickly and easily allows companies:

• an overview to receive, when and where to companies or products (own or from the competition) is written in the social Web
• current moods at events (E.g. To capture headlines and product launches)
• Marketing activities to measure
• as far as possible automatically to detect whether it is positive or negative messages
• to respond promptly to negative posts with alarm function